By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural alterations of modern many years like few different marketers of his time. during this deeply own ebook, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal attention-grabbing own reports.
A worldwide Lesson plumbs the intense intensity of Mohn’s lifestyles, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of global struggle II to his socially awake offerings as a tender businessman.
The hopes and demanding situations of booming Nineteen Fifties Germany inspired Mohn’s early years as an entrepreneur in lots of methods. He fast understood that to achieve success he needed to mix fiscal considering with social accountability. moreover, as he guided Bertelsmann’s evolution from a medium-sized corporation to an international media company, he discovered how very important it used to be to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the warfare during the age of globalization–Mohn fostered a profitable company tradition that served as a version for company leaders around the globe.
A international Lesson finds the reasons that guided Mohn’s improvement, and stocks how his relations origins and private reports formed his life’s paintings. His tale can also be a testomony to his management. all through his existence and occupation, Mohn has promoted a different and demanding philosophy: financial pondering and democratic tradition can't be in opposition–and merely by means of status up for humanity will we grasp the demanding situations of worldwide cooperation.
From the Hardcover edition.
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Extra info for A Global Lesson: Success Through Cooperation and Compassionate Leadership
A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn